Trade Marketing Manager Europe East Prague, Praha

Trade Marketing Manager Europe East

Reports to: Marketing Director EU
type of contract: permanent contract
Location : Prague, Czech Republic
‍ Hybrid mode (2 days/week home-office)
Start date: at the earliest convenience
OUTGROWN YOUR OWN BACKYARD? COME PLAY IN OURS.
At Columbia, we’re as passionate about the outdoors as you are. And while our gear is available worldwide, we’re proud to be based in the Pacific Northwest, where natural wonders are our playground.
Every product we make and every task we undertake is inspired by the famous words of our founder Gert Boyle: “It’s perfect. Now make it better.” As pioneers of relentless improvement, we are constantly evolving.
We believe the outdoors is ours to protect and strive to keep our planet healthy. We believe in empowering people to experience the outdoors to the fullest.
And we believe in you.
ABOUT THE POSITION
We are seeking a passionate Trade Marketing Manager to lead impactful campaigns for our renowned Columbia and SOREL brands within Czech Republic, Poland, Slovakia and Slovenia. Reporting to the Marketing Director Europe, you will collaborate closely with Country Sales Managers to shape brand awareness and strategically boosting sell-thru and in-season sales. You will be responsible of planning ande and executing marketing campaigns across the main sporting goods and fashion accounts within your region, ensuring a comprehensive approach to market penetration. This opportunity is a chance to represent an international outdoor brand within a dynamic market and building collaboration at an European level.
Join us to make a significant impact on the success and the growth of our brands!
HOW YOU’LL MAKE THE DIFFERENCE
- Define, validate and deploy season marketing campaigns autonomously, aligning with global strategies in your region for effective sell-in and sell-out support.
- Craft impactful digital and non-digital campaigns for major B&M, multichannel, and digital accounts, as well as partner stores (franchised distributors) driving sell-through and in-season sales growth.
- Set, analyze, and optimize KPIs for trade marketing campaigns, ensuring strategic alignment and effective performance tracking.
- Serve as the primary contact for account-related marketing queries, managing asset supply, content creation, and collaboration with external partners.
- Act as the expert of your region for the Brand & PR Marketing EU team located in Geneva (EMEA HQ)
YOU ARE
- An outdoor enthusiast and passionate about the sportswear industry
- Self-driven person, who can work autonomously and manage priorities
- An open minded person able to evolve in a multi-cultural environment and lead discussion with diverse stakeholders
- Good at managing and coordinating multiple projects at the same time
- Able to use your data analytics skills to make recommendation based on figures
- An excellent communicator and can express yourself in Czech and English (Polish is an asset)
YOU HAVE
- A degree in Marketing or related field and least 5 years of experience in managing in-store marketing campaigns, experience with online campaigns
- A background in the sportswear or fashion industry, within a brand
- Sound understanding of retail dynamics and related key performance indicators
- Experience in working in a multi-national, multi-cultural and multi-lingual business environment.
- Experience to operate and quickly adapt in a fast growing and continuously changing business environment
- Proficiency using Microsoft Word, Excel, PowerPoint, and Outlook, Adobe Suite
- The outdoors is diverse. In nature, different colors, shapes and species thrive due to their diversity. Diverse perspectives lead to creativity and innovation. Equity leads to empowerment. Inclusion leads to teamwork. We’ve grown from a family business to a global company because we understand what been making clothing and footwear so that more people can enjoy the outdoors. We connect active people with their passions across race, ethnicity, gender, ability, religion, age and sexual orientation. Doing the right thing for our consumers, customers, employees, the company and our communities is one of our core values. We are dedicated to relentless improvement in diversity, equity and inclusion in our company culture because of one thing that we all agree on: the outdoors is for all of us._
LI-LA1
Columbia Sportswear Company and our portfolio of brands, including Columbia, SOREL, Mountain Hardwear and prAna, know a thing or two about adventures. After all, weve been on one since 1938, working to perfect the art of enjoying the outdoors. Behind everything we make is an employee whos found that the greatest adventure starts with joining a company that strives to do the right thing.
- This job description is not meant to be an all-inclusive list of duties and responsibilities, but constitutes a general definition of the positions scope and function in the company._

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