Strategic Insights Manager Prague, Praha

Strategic Insights Manager

We are JTI, Japan Tobacco International, and we are present in 130 countries. We have spent years innovating, creating new and better products for **the consumers to choose from**. This is our business. But not only. Our business is our people. Their talent. Their potential. We believe that when they are** free to be themselves**, and they are given the opportunity to grow, travel and develop, **amazing things can happen**.
That’s why our employees, from around the world, choose to be a part of JTI.** It is why 83% of employees feel happy working at JTI.** And why we’ve been awarded **Global Top Employer status, nine years running**.
So when you’re ready to choose a career you’ll love, in a company you’ll love, feel free to #JoinTheIdea.
**Strategic Insights Manager**
**Wha**t this po**sition is about -** Pu**rpose**:
We are looking to hire a Strategic Insights Manager to join our Marketing team in Prague. If you are analytical and enjoy engaging with diverse stakeholders, this might be the right seat.
You will proactively provide consumer-centered insights and integrate findings within respective business reviews, models and reporting channels. Strong relationships with marketing management and cross-functional partners will add to your work dynamics, and it may be an amazing opportunity to bring another perspective to your experience in Marketing, Sales, Finance, or related. Use a range of consumer research, analytics methods and marketing knowledge to design, execute, & interpret market data into insights in order to support decision-making process and meet business objectives.
**What will you do - Responsibilities**:
- Lead market modeling process and participate in business reviews:
- Coordinate Business Reviews from Marketing side - support execution of business reviews by actively delivering viable strategies and actions to deliver JTI ambitions
- Maintain market modeling & planning processes and provide reliable and credible data and forecasts
- Lead further development of modeling practice based on consumer insights
- Actively participate and contribute to:
- Consumer & trade marketing research (e.g. Industry Exchange & AC Nielsen, regular & ad hoc consumer research and insights as Tracker, Focus Groups, HoReCa, etc.) and translate key marketing and business questions into qualitative and quantitative research plans
- Monitor internal and competitive activities aimed at the consumers to highlight competitive strategies and communicate this information to the Marketing team; highlight any potential problems and opportunities that arise
- Regular reporting and analyses that focus on the root causes of changes and performance of the base business and new products (both own and competitive)
- Initiate and develop research projects to provide information on consumer needs, profiles, behaviors, segmentation dynamics, channel and consumer/shopper characteristics as well as equity of JTI brands; provide conclusions and recommendations on actions to take to build JTI brands
- You will also ensure effective cross-functional collaboration and provide 360 support to key stakeholders (Brand Marketing, Sales, Markets, Finance, Logistics, etc).
**Who are we looking for - Requirements**:
- Have profound experience in modeling/data analysis/marketing research (preferably in FMCG or research company); work experience related to Brand & Portfolio Strategy or Sales/Trade Marketing is a plus
- Have strong analytical skills and naturally build strong relationships with relevant stakeholders
- A confident MS Office and Power BI user
- Advanced English
**Whats in for you**:
- Certified **TOP EMPLOYER** in the Czech Republic / Hungary / Slovakia with long-term business growth.
- Unique company culture of belonging, positive energy, caring and trust
- Competitive salary and benefits, including life insurance and contribution to supplementary pension schemes
- A wide range of initiatives and tools supporting our diversity and inclusion:
- Barrier-free office
- Flexible ways of working (50:50 office/remotely; flexible work time, allowances for home working costs)
- Wellbeing program addressing work-life balance, physical, mental, social and financial health
- Family Leave benefit to support employees who become parents
- Individual support to employees in specific life situations
- Opportunities to actively participate in initiatives promoting an inclusive work environment (Gender Equality, LGBTQIA+, New Ways of Working, Wellbeing)
- Ongoing development opportunities in a multinational environment that will inspire your professional and personal growth
- A range of projects and tasks with the autonomy to achieve them
- And many other local benefits and opportunities!
**What are the next steps - Recruitment process**:
Thank you very much for your interest in the role. You are welcome to apply.

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