Sr. Retail Media Marketing Manager Prague, Praha

Sr. Retail Media Marketing Manager

**Location**
- Prague, Czechia
**Job ID**
- 7
**Category**
- Sales, Marketing & Product Management
Are you interested in being a key contributor in innovating LEGO Retails digital media marketing agenda with our B2B Partners (3rd party retailers & marketplaces) across the CEEMEA region?
Bring your expertise knowledge to help us optimise our media campaigns whilst ramping up owned, earned and shared marketing!
**Core Responsibilities**- Ownership of the retail media strategy for the CEEMEA Region.- Build and deploy the retail media performance framework and continuously improve investment into Retail Media formats (both off-site & on-site) based on the learnings captured from past campaigns.- Build media investments and performance visibility framework across owned and Retailer Media platforms (in collaboration with Marketing Teams across the region).- Align with Global and Regional Marketing to secure creative materials for retail media activations.- Develop CEEMEA specific assets to deliver state of the art toolbox for campaigns.- Lead planning and execution of international Retailer Media campaigns (through Criteo and other international platforms).- Build the Retail Media capability in the organisation - within eCommerce and Marketing forums in particular.- Coordinate internal (marketing, sales) and external (vendor marketing, media and creative agencies) stakeholders.
**Do you have what it takes?**- Significant experience within digital media, focused on e-Commerce, ideally from a premium consumer brand or digital media agency.- Proven knowledge of the eCommerce retail landscape and its dynamics and a track record of impactful activities across the shopper conversion funnel.- Experience in media development, positioning for optimisation and measurement, ideally within retail.- Analytical skills and proven data driven approach. Ability to work with data & insights and translate them into digital campaigns and activations.
**Play your part in our team succeeding**
The Regional eCommerce team ensures our eCommerce business delivered through Marketplaces and 3rd party retailers is and always stays ahead of the curve. Continuously building the LEGO® brand and product discoverability, engagement, shopability and measurability!
Were pleased to share that we offer a flexible working week arrangement called **Best of Both**, requiring 3 days in the office and 2 days from home.
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**What’s in it for you?**:
**Here are some of what to expect**:
**Family Care Leave** - We offer enhanced paid leave options for those important times.**Insurances** - All colleagues are covered by our life and disability insurance which provides protection and peace of mind.**Wellness** - We want you to be your best self, so youll have access to the Headspace App and lots of wellbeing initiatives and programmes run by local teams where you are based.**Colleague Discount** - We know youll love to build so from day 1 you will qualify for our generous colleague discount.**Bonus** - We do our best work to succeed together. When goals are reached and if eligible, youll be rewarded through our bonus scheme.**Your workplace** - When you join the team youll be assigned a primary workplace location i.e. one of our Offices, stores or factories. Our hybrid work policy means an average of 3 days per week in the office. The hiring team will discuss the policy and role eligibility with you during the recruitment process.
Children are our role models. Their curiosity, creativity and imagination inspire everything we do. We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong.
The LEGO Group is proud to be an equal opportunity employer. We are committed to equal employment opportunity and equal pay regardless of e.g. race, colour, religion, sex, national origin, sexual orientation, disability or gender identity.
Thank you for sharing our global commitment to Children’s Rights.
**Just imagine building your dream career.**
**Then make it real.**
**Join the LEGO**®
** team today.

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