Senior CRM Executive Prague, Praha

Senior CRM Executive

**We are Kaizen Gaming**
Kaizen Gaming is the leading GameTech company in Greece and one of the fastest-growing in the world, operating in 13 markets with 2 brands, Betano & Stoiximan.
We always aim to leverage cutting-edge technology, providing the best experience to our millions of customers who trust us for their entertainment.
We are a diverse team of more than 2.200 Kaizeners, from 40+ nationalities spreading across 3 continents. Our #oneteam is proud to be among the Best Workplaces in Europe and certified Great Place to Work across our offices. Here, therell be no average day for you. Ready to press play on potential?
**Lets start with the role**
As a Senior CRM Executive, you will play an important role in developing and implementing strategies to enhance customer engagement, retention, and satisfaction. You will also collaborate closely with other teams such as marketing, content, operations, trading and casino, both domestic and abroad. Additionally, you will leverage your expertise to drive customer loyalty and maximize the lifetime value of our customers.
**As a Senior CRM Executive, you will**:
- Plan, brief and execute CRM campaigns for Betano Czech Republic with the support of HQ in Athens;
- Ensure cross department communication and cooperation both internally and externally;
- Focus on customer engagement on both sportsbook and gaming verticals;
- Optimize strategies and content for the context of the CZ market;
- Ensure relevant KPIs are met;
- Keep track of the competitions promotions.
**What you will bring**:
- Bachelors/Masters degree, ideally in Business Administration and/or Marketing would be a plus;
- Minimum 3 years experience of working in a marketing / CRM B2C role, ideally in the online gaming industry;
- Good understanding of CRM campaign planning and strategic approach to KPIs improvement;
- Previous knowledge and experience with CRM tools;
- Strong analytical skills and proficient knowledge of Excel (pivot tables, data-appropriate charts, vlookup, etc.);
- Proficiency in Czech and excellent command of English;
- Great organization, planning and prioritization skills, with strong attention to detail;
- Customer-oriented mindset;
- Sports knowledge and interest in sports and casino would be a plus;
- Familiarity with Czech regulatory requirements would be a plus.
**Kaizen Gaming Perks**
Competitive salary package and bonus scheme;
Unlimited access to Udemy & continuous training for all your learning and development needs;
Monthly allowance for lunch;
A buddy will support you with your onboarding;
- Clear career paths and a developmental 360° feedback framework;
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