Senior Brand Manager Emerging Brands Pilsen, Plzeň

Senior Brand Manager Emerging Brands

Who is hiring? VAFO Group is a leading European premium pet food producer. Established in 1994, the second-generation family business has nearly 30 years of history. The company is headquartered in the Czech Republic with subsidiaries in Finland, Germany, Sweden, U.K. and Estonia. VAFO Group’s core activity is the production and distribution of pet food. The group’s leading top-quality brands Brit, Carnilove, HauHau, PrimaDog, PrimaCat, Christopherus, Pooch&Mutt and many moreare available in more than 80 countries worldwide while Brit being by far the largest and most successful brand across territories. Apart from being clear market leader in CZ Brit is amongst top brands in Poland, Scandinavia, Baltics, eastern europe with growing footprint in Germany and France etcIn order to grow our share in pet food we need to build strong portfolio of brands covering various different customer needs. And that´s potentially your job. Identifying which of our existing brands are complementary to Brit and Carnilove and start building their equity and share.
**What would be your job?**
- Defining distinctive proposition for assigned brands - including positioning and brand architecture
- Developing mental brand availability across identified Category Entry Points
- Development of Brand Distinctive Assets and international marketing content including adaptation for spúecific market needs
- Planning and managing marketing campaigns in an omnichannel environment in CZ/SK, support with campaigns planning for selected markets/partners
- Brand gate-keeping - responsible for overseeing brand strategy compliance and implementation across markets
- Building and developing relationships with key markets
- Identifying new opportunities for further brand development - segments, markets, channels.
- Monitoring key KPIs, analysis
- Situational analysis and development of annual plan incl. budget
**To succeed in this role you should have**:
- University degree - economics, marketing, business administration or similar
- Sound Experience in developing and implementing brand strategy - from building brand architecture through developing marketing communication (ATL/BTL) down to omnichannel planning
- Experience in working in international environment and with international implementation of company´s strategies/plans - incl. sound skills in stakeholder engagement
- Analytical skills, strategic thinking
- Experience with consumer insight and marketing research
- Creative, proactive and self-standing
- Strong communication skills and English language
**We Offer**:
- Fun, enthusiastic work environment
- Home-office (4 out of 5)
- International teams of UK-FI-CZ pet lovers
- Background of own production facilities
- Challenges and exciting products
- Training opportunities

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