Research Manager Prague, Praha

Research Manager

**_Every great story has a new beginning, and yours starts here._**
**_ Welcome to Warner Bros. Discoverythe stuff dreams are made of._**
**Who We Are **
When we say, “the stuff dreams are made of,” we’re not just referring to the world of wizards, dragons and superheroes, or even to the wonders of Planet Earth. Behind WBD’s vast portfolio of iconic content and beloved brands, are the _storytellers_ bringing our characters to life, the_ creators_ bringing them to your living rooms and the _dreamers_ creating what’s next
From brilliant creatives, to technology trailblazers, across the globe, WBD offers career defining opportunities, thoughtfully curated benefits, and the tools to explore and grow into your best selves. Here you are supported, here you are celebrated, here you can thrive.
**General Summary**:
We are currently seeking a detail-oriented and dynamic individual to join our team in the position of Research Manager, specifically dedicated to the Czechia region. This is an entry-level role that requires close collaboration with the CEE & MENAT research team, where the primary focus will be on providing specialized support for local market activities and within the CEE & MENAT region in the WBD portfolio.
**Key Responsibilities**:
**Data Collection and Processing**:
- Play a pivotal role in the research function under the guidance of the Research Lead, assuming both regular and ad-hoc responsibilities, particularly with a primary focus on Czechia.
- Execute data retrieval using our primary research tools, with a preference for proficiency in Techedge (which would be an advantage), tailored to the specific needs and nuances of the Czech market.
**Data Analysis and Interpretation**:
- Analyse television viewership trends, patterns, and demographics.
- Identify key performance indicators (KPIs) and develop metrics to assess audience engagement.
- Segment television audiences based on demographic, geographic, and behavioural criteria.
- Conduct in-depth analyses to understand the preferences and viewing habits of different audience segments.
- Generate reports and presentations to communicate insights and recommendations to stakeholders.
- Work closely with other departments, including marketing & PR teams, programming, affiliate/distribution, and ad sales, in Czechia, to align audience measurement strategies with business objectives.
**Industry Research**:
- Stay informed about industry trends, changes in viewer behavior, and emerging technologies affecting TV audience measurement.
- Leverage local market knowledge to map relevant sources, providing valuable insights specific to the Czechia market.
- Provide insights on how industry developments may impact our audience measurement strategies.
**Requirements**:
- min. bachelor’s degree in marketing, sociology, social sciences, or mathematics/statistics field
- Czech language native or fluency, English fluency
- Proven experience in data analysis, preferably in the television or media industry.
- Minimum of 3 years of relevant experience in data analysis, preferably in the television or media industry.
- Familiarity with TV audience measurement tools and methodologies.
- Interest in television entertainment and the media industry
- Very good knowledge of Excel & PowerPoint
- Presentation & communication skills
- Attention to detail with the ability to come up with innovative ideas.
- Fast learner & eager to expand channels.
- Ability to work on tight deadlines.
- Team player & honest
- able to take responsibility for its own actions.
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