Principal UX Designer, E-commerce Prague, Praha

Principal UX Designer, E-commerce

About Gen
Gen is a global company powering Digital Freedom through consumer brands including Norton, Avast, LifeLock, Avira, AVG, ReputationDefender, and CCleaner. Our combined heritage is rooted in providing safety for the first digital generations. We bring leading technology solutions in cybersecurity, privacy, and identity protection to more than 500 million users in 150 countries so they can live their digital lives safely, privately, and confidently today and for generations to come. Were always looking for smart, fearless, and dedicated people. Together, we have collective passion and a big vision to power Digital Freedom by protecting consumers and giving them control of their digital lives.
When you’re a part of Gen, you are provided access to a range of resources and support to ensure you can do your best work and live your best life. This includes flexible working options with generous time off and competitive benefits & compensation packages.
Diversity is foundational to how we do business because we know the greatest ideas and results come from our unique perspectives and differences. We strive to create a safe, inclusive environment where you can bring your whole self to work. Team members are valued, respected, and celebrated for who they are in a meaningful and exciting atmosphere. Gen is an equal employment opportunity employer. Employment decisions are based on merit, experience, and business needs.
If this sounds like you—Gen has a dynamic, supportive culture with core values that celebrate diversity, promote teamwork, and encourage every team member to contribute and grow—join us!
About the role
Principal UX Designer - E-commerce
The web and E-commerce teams goal are to make it exceptionally easy for people around the world to discover, buy, and use our suite of products and services. As a result, our team is responsible for driving sustainable business growth by increasing acquisition, monetization, conversion, and retention throughout the end-to-end customer funnel. We use experimentation, customer feedback, and data-driven insights to guide our work and optimize the customer experience.
As a Principal Designer of E-commerce, you will work closely with product, marketing, sales, and retention teams to design our E-commerce products. You will focus on conversion rate optimisation (CRO) from a UI/UX perspective, turning users into loyal, paying customers through intuitive and effective design solutions.
What you will be doing:
- Create delightful experiences for users that meet drive conversion and business growth.
- Brainstorm and design new features and take concepts through to production.
- Utilize and refine existing design systems, building upon them to optimize our website and drive growth.
- Develop and execute A/B or multivariate tests, analyze results, and suggest improvements based on those results.
- Work closely with cross-functional teams to understand our customers needs, segment-based behaviours, and potential growth opportunities. Provide data-driven solutions based on those insights.
- Help influence strategic decisions across all corners of our web presence based on experimentation insights and growth data.
About you:
- Demonstrated ability to design for monetisation, specialising in strategies that convert free users to paying customers.
- Has 5+ years relevant design experience at a tech, product-driven company, with a proven track record in enhancing monetization?
- Strong portfolio showcasing design work, experiments, and growth outcomes.
- Proven record in strategic thinking and decision-making based on data and user insights.
- Extensive experience with A/B testing and conversion rate optimization, and a deep understanding of the principles of UX/UI design.
- Meticulous attention to detail and strong problem-solving abilities.
- Proficient in using UX research, and data analytics to guide design decisions.
- Excellent communication skills and ability to collaborate effectively in a cross-functional environment.
- Experience and knowledge working with AEM a big plus
What We Can Offer:
- Annual bonus scheme
- Unlimited PTO (paid time off), flexible working hours & home office.
- The chance to join a major global tech company listed on the S&P 500.
- Opportunity to learn and work with the best in the Digital Security industry.
- Cafeteria points are provided by Benefit Plus (meal plan, pension insurance, travel, free time activities, multisport card, and much more).
- Tuition reimbursement for job-related courses
- Learning & Development plan.
- Sustainable home improvement bonus
- Mac/Windows laptop and mobile phone
LI-DNI
We also consider employment-qualified individuals with arrest and conviction records. In addition, we will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant.
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