Online Marketing Specialist Prague, Praha

Online Marketing Specialist

About the role
Gen is looking for an online marketing specialist with solid project management skills to support driving a major company-wide growth initiative around retaining SMB customers. The role, based in the Czech Republic, will report to a Retention Customer Engagement Lead as part of the Customer Success Management (CSM) organization, which is responsible for converting, monetizing, and retaining customers across the Gen portfolio.
Joining an existing team of talented professionals, the key objective of the role is to support the growing number of projects to boost the performance of our retention programs for small and medium business customers, to identify and drive opportunities to engage better with our SMB customers and to drive growth. The role is expected to help localize better our Global UX, optimize user journeys and check-out flows to improve customer experiences and customer retention rates by defining a retention strategy, setting up a test & learn program, and executing towards agree targets as a P&L owner. To succeed, the incumbent will partner with a variety of internal stakeholders including business development, finance, marketing ops and product management, to ensure alignment and adequate resource allocation.
What You Will Do in This RoleLeverage customer insights, competitive understanding, and analytics data to unlock growth opportunities, formulate hypotheses and influence testing roadmap to drive key business outcomes across the subscriber journey.-
- Use test and learn experimentation methodologies to test hypothesis, drive learnings and scale winning experiences.-
- Ownership of tests end-to-end, serve as the single point of accountability for a test, including providing on-going updates and proactively flagging roadblocks.-
- Translate campaign / testing requirements into effective briefs for Marketing Operations and Creative teams to ensure clarity on what needs to be delivered.-
- Track critical KPIs and report on positive progress or roadblocks as they arise-
- Deliver personalized, relevant, and impactful communications across our retention marketing channels, leveraging data and customer insights, focusing on journeys for small and medium businesses.-
- Create end-to-end journeys that are relevant, compelling, and customizable to maximize customer engagement and conversion (e.g. manual renewals, pay fails)-
- Effectively partner with global and cross-functional teams to secure alignment and foster accountability.-
- Articulate requirements for product management, engineering, and analytics teams; drive towards implementation of new capabilities in support of growth-
- Actively use data and propensity models to:- Identify and execute on optimizations of message, channel, target audience, offer, sequencing of communication, etc. to meet desired business outcomes-
- Identify relevant SMB customer segments and personalize messaging for each-
- Identify target audiences to deliver the right offer at the right price and the right time-
- Be ruthless about determining success or fail through A/B testingWhat You’ll Need to be Successful in this RoleYou have bachelor’s degree, or equivalent in marketing, economics, or related field-
- Min. 1 years of professional marketing or advertising experience, ideally in a retention and churn prevention environment.-
- You are passionate about analyzing and interpreting key customer and behavioral data to reveal insights and formulate hypotheses that will improve the customer experience and drive business outcomes.-
- You have a competitive spirit with a strong bias for action for constant rapid testing, learning, and iterating to deliver meaningful results.-
- You are experienced in executing the “test & learn” methodology (e.g. A/B and MVT testing) from beginning to end.-
- Strategic thinking, and tactical execution even more.-
- Experience in using marketing technology solutions and analytical tools.-
- Prepare and share key learnings across various levels of the organization.-
- Excellent English and strong communication skills.What We Can OfferAn amazing and truly international work environment-
- The chance to join a major global tech company-
- Many opportunities for professional growth-
- Bonus scheme-
- Cafeteria Benefits (Pension contribution, Multisport card and more)-
- Home office-
- Unlimited Personal Time Off - because each of us needs enough time to relaxWe also consider employment-qualified individuals with arrest and conviction records. In addition, we will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant.
Learn more about pay transparency

Gen complies with all anti-discrimination laws.
To conform to U.S. export control regulations, applicant should be eligible for any required authorizations from the U.S. Government.

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