Marketing Specialist for Czech Republic and Central Prague, Praha

Marketing Specialist for Czech Republic and Central

EBSCO International is the international operations group of EBSCO Information Services (EIS). EIS provides a complete and optimized research solution comprised of e-journals, e-books, and research databases - all combined with the most powerful discovery service to support the information needs and maximize the research experience of our end-users. Headquartered in Ipswich, Massachusetts, USA, EIS employs more than 2,700 people worldwide. We are the leader in our field due to our cutting-edge technology, forward-thinking philosophy, and outstanding team. EIS is a company that will motivate you, inspire you, and allow you to grow. Our mission is to transform lives by providing relevant and reliable information when, where, and how people need it. We are looking for bright and creative individuals whose unique differences will allow us to achieve this inclusive mission around the world.
Location: Prague, Czech Republic
EBSCO is the leading provider of research databases, e-journals, magazine subscriptions, e-books and discovery service to libraries of all kinds. For more than 70 years, we’ve partnered with libraries to improve research with quality content and technology.
EBSCO Information Services (EIS) is an international company headquartered in Ipswich, MA, USA and employing more than 3,000 people worldwide. EIS, a division of EBSCO Industries Inc., based in Birmingham, AL, is ranked in the top 200 of the nation’s largest, privately held corporations according to Forbes magazine. We offer premium content through databases, e-books, journals and magazines, as well as a versatile discovery tool for searching across all library resources. Our content and feature-rich technology platforms serve the needs of researchers at all levels, whether they access EBSCO products at academic institutions, schools, public libraries, hospitals, medical institutions, corporations or government institutions. EBSCO is a company that will motivate you, inspire you, and allow you to grow. We are looking for the best. If you are too, we encourage you to explore our unique opportunities.
In this role, the Marketing Specialist for Czech Republic, Central & Southeast Europe countries will work closely with sales and marketing team to effectively position EBSCO in the territory through multiple channels.
The Marketing Specialist will create a consistent marketing approach, support the needs of sales, and support conferences for the territory. The Marketing Specialist will work across multiple areas of the business to help drive sales by assisting in the development of compelling product positioning, creative messaging, and innovative marketing strategies.
**Responsibilities**:
- Create fiscal year marketing plan and quarterly tactical plans aligned with all Central & Southeast Europe territory that drive lead generation, product adoption and renewals, and influence purchasing decisions of EBSCO products
- Assist in development of messaging and product positioning based on understanding the needs of the Czech Republic and Central & Southeast Europe markets
- Coordinate the planning and execution of marketing programs with internal and external stakeholders
- Work with social media team to develop an effective social media strategy and drive social engagement
- Liaise with sales to determine key market influencers for content distribution
- Oversee and organize participation at conference, including workshops, meetups and panel discussions
- Manage and execute webinars in coordination with external and internal stakeholders
- Secure speaking opportunities at conferences, on panels and other sales driven events
- Analyze the effectiveness of marketing campaigns to adjust and improve approaches
- Maintain, update, and continuously enhance EBSCO website in Czech
- Translation of marketing material as needed
**Requirements**:
- Bachelors degree or degree in marketing, business, communications major
- Previous experience in the similar position
- Sound knowledge of Microsoft office and graphic design programs (InDesign, Illustrator, etc.)
- Proactive, positive, and can-do attitude
- Strong interpersonal and teamwork abilities - team player
- Excellent organizational skills
- Creative mind
- Self-motivated with the ability to work independently and as a part of the team
- Residing in Prague
Language skills:
- Native Czech language speaker with active knowledge of written and spoken English - official company language
To apply:
- Please provide your resume and cover letter

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