Market & Customer Intelligence Expert @ Britenet (práce v Polsku)

Market & Customer Intelligence Expert @ Britenet

Our expectations

•         A minimum of 5 years of experience in market intelligence, competitive analysis, or a similar analytical role. 

•         Experience in the IT sector. 

•         Strong command of both written and spoken English, enabling effective communication in a professional environment and collaboration with international teams. 

•         Proven track record of collaborating with analyst firms, market research agencies, or industry data providers. 

•         Hands-on experience with customer feedback programs (e.g., NPS, CSAT). 

•         Advanced understanding of market analysis tools and frameworks. 

•         Proficiency in working with datasets and reports to extract actionable insights. 

•         Familiarity with CRM platforms (e.g., HubSpot, Salesforce) and analytics tools (e.g., Power BI). 

•         Excellent ability to interpret data to uncover trends and opportunities. 

•         Focusing on insights that drive growth. 

•         Communicating results at all levels, including strong presentation skills. 

•         Ability to build strong relationships between teams. 

•         Proactivity and an open mind. 

About the project

We are seeking a Market & Customer Intelligence Senior Expert to analyze markets, competitors, and customer feedback, delivering actionable insights that strengthen Britenets competitive edge. This role offers a unique opportunity to shape strategic initiatives and drive impactful decisions through data-driven analysis.

1. Market Intelligence.

• Investigate market size, identify market trends, and opportunities by purchasing relevant datasets and reports.

• Identify and interpret targeting opportunities by mapping market dynamics.

• Prepare recommendations and share with key stakeholders like senior management, sales, marketing and product management.

2. Competitive Analysis.

• Acquire and analyze data on competitors through market reports, relationships with analyst firms, and competitive benchmarking.
• Conduct in-depth commercial benchmarking to identify strengths, weaknesses, and opportunities relative to competitors.
• Provide actionable recommendations based on findings to support sales and marketing strategies.
• Prepare recommendations.

3. Customer Intelligence.

• Manage a scoring program (e.g. Net Promoter Score (NPS) and Customer Satisfaction (CSAT) with a supplier, ensuring regular measurement and actionable follow-ups.
• Organize and own the Customer Advisory Board, facilitating meaningful engagement to capture customer feedback and align offerings to customer needs.
• Prepare recommendations.

4. Reporting & Collaboration.

• Present findings and recommendations in clear, compelling formats to stakeholders, ensuring data is understood and actionable.
• Collaborate closely with sales, marketing, and product teams to align insights with organizational objectives.

Kategorie

marketing

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