Growth Marketing Manager Prague, Praha

Growth Marketing Manager

Calling all Growth Hackers and Marketers! Were searching for a creative soul that will help us set the voice of our LGBTQ+ dating apps.
**Who We Are**:
First, a bit about us. Cosmic Latte is a company building and managing digital products. We have been on the market since the 2010s and have a lot to show for it! Our products have more than 15 million registered users and long-term profitability, comfortably generating a seven-digit revenue.
Our culture is very open and friendly, with everyone on the team self-driven in delivering the highest possible value for our users. The environment is a meritocracy; we do not care who is more senior — as long as you’re right, we will all push in your direction. We care about the LGBTQ+ community and are passionate about delivering products of the highest quality.
Cosmic Latte people represent multiple nationalities, so English is a must.
**How You Fit In**:
If you’re a problem-solver and self-starter with some marketing experience, are ready to work closely with our team and are familiar with abbreviations such as CPM, CPI, ROAS, ARPU, LTV, ER — then you’ll fit right in!
**At Cosmic Latte, Your Role Will Be to**:
- Develop and implement social media strategies across key channels (Facebook, Instagram, TikTok, X, Threads, LinkedIn, etc.) with a particular focus on brand awareness and user acquisition
- Manage day-to-day activities on social media platforms including content creation, scheduling, posting, and community engagement
- Analyze and monitor ASO performance metrics, and optimize app metadata to improve app visibility and rankings in the app stores
- Support and optimize paid marketing campaigns across various channels (Google, Apple Search Ads, Tikok, Instagram and other ad networks) to maximize efficiency and ROI
- Identify and cultivate partnerships with influencers, managing influencer marketing campaigns for user acquisition and brand visibility
- Prepare comprehensive reports on campaign performance, analyzing data to drive strategic decision-making
**We Expect You to Have**:
- 1-2 years of experience in the mobile app industry, dating niche, or relevant field
- Strong understanding of social media platforms, trends, best practices, content formats, and engagement strategies
- Proficiency in ASO techniques and tools, with a track record of improving app visibility and rankings
- Hands-on experience managing paid marketing campaigns with a solid understanding of key performance metrics
- Demonstrated success in planning and executing influencer marketing campaigns, with the ability to build and maintain relationships with influencers
- Analytical mindset with the ability to interpret data, generate insights, and make data-driven decisions
- Creative thinking and ability to generate innovative marketing ideas
- Ability to thrive in a fast-paced, dynamic environment and adapt to changing priorities and strategies
- Native or near-native-level of English
**Nice-to-Have**:
- Experience with crafting inclusive messaging and understanding LGBTQ+ audience preferences
**Perks & Benefits**:
We want you to feel at home. Our benefits help make sure that you remain productive, have all the tools you need, and stay in great shape both mentally and physically. Here’s what we offer:
- Flexible working hours (option to work from home)
- MacBook
- External display, extra charger, accessories
- iPhone or Android phone based on your preference
- Phone plan for work and personal use with 50GB of data
- 3D printer available for all
- Fully equipped gym in our Prague office
- Play areas with Xbox, foosball, pool table, ping-pong
- Multisport card to access other sports facilities (50% contribution)
- Award-winning office, rooftop bar, event space, relaxing zones, BBQ grill
- Conferences, meetups, and seminars to support personal growth

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