Digital Marketing Specialist Prague, Praha

Digital Marketing Specialist

analyzebehavioraforthe At INU we are dedicated to building the simplest investment platform which anyone can use to increase the value of their money. We are looking for a new **Digital Marketing Specialist** to join our team!
**Your future challenges?**
As a part of the Marketing stream, youll be the driving force behind our digital marketing strategies and digital campaigns, boosting customer acquisition, engagement, and retention for our top-notch banking products/services. Your hands-on digital marketing prowess will be the key to elevating our brand, captivating new customers, and creating seamless customer journeys. If you live and breathe digital marketing and are eager to make a real impact, this opportunity was made for you!
**What you can expect from the role**:
1. Develop and implement comprehensive digital marketing strategies targeting B2C customers, with a focus on driving brand awareness, customer acquisition, and revenue growth.
- Conduct market research and competitor analysis to identify key trends, consumer insights, and opportunities for improving marketing effectiveness.
- Plan and execute paid advertising campaigns, including search engine marketing (SEM) and social media advertising, ensuring optimal budget allocation and continuous performance optimization.
- Monitor and analyse campaign performance metrics, including click-through rates (CTR), conversion rates, customer acquisition costs (CAC), return on ad spend (ROAS), and other relevant KPIs. Generate regular reports and provide actionable insights to optimize campaign performance.
- Optimize website flow and user experience (UX) to improve conversion rates. Collaborate with the web development team to implement best practices.
- Stay informed about consumer behaviour, industry trends, and emerging technologies that impact digital marketing in the B2C space. Recommend innovative strategies to leverage new opportunities and gain a competitive advantage.
**What we expect from you**:
- bachelor’s degree in marketing, business, communications, or a related field. Relevant certifications (e.g., Google Ads, Meta Blueprint) are a plus.
- Proven experience (3 years) as a Digital Marketing Specialist or in a similar role, preferably in a B2C environment.
- In-depth knowledge of digital marketing channels, including SEM, SM, Native, Programmatic Display and Video.
- Familiarity with web analytics platforms (e.g., Google Analytics) to drive data-informed decision-making.
- Proficient in using digital advertising platforms, such as Google Ads, Facebook Ads Manager, and other programmatic advertising tools.
- Strong analytical skills and the ability to interpret complex data sets to generate insights and optimize marketing campaigns.
- Creative mindset and the ability to think outside the box to develop innovative marketing solutions.
- Detail-oriented with strong project management and organizational skills to handle multiple projects simultaneously and meet deadlines.
- Self-motivated and proactive, with a passion for keeping up with industry trends and continuous learning.
**Why would you like to work for us?**
- You will be able to accelerate your career growth by joining an early-stage startup that is backed by the strongly established financial institution.
- Be part of empowering and Innovation-oriented culture where we celebrate your work and achievements.
- Owning and solving problems end-to-end while having fun and creating the freedom to personal growth with accountability
- Interesting financial package and possibility of remote working

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