CRM Specialist Prague, Praha

CRM Specialist

**Role Overview**
Do you have a passion for driving customer engagement and optimising business relationships? Are you excited about utilising CRM strategies to fuel growth and enhance customer experiences? Then this CRM Manager role might be perfect for you!
In this role, you will be the key architect of customer relationship management strategies, overseeing the full lifecycle of CRM initiatives. Youll work closely with sales, marketing, and customer service teams to ensure a seamless customer experience across all touchpoints. Your data-driven insights will inform personalised marketing campaigns, while your strategic vision will drive customer acquisition, retention, and loyalty.
**Your **responsibilities**
**What We Expect From You**- Develop and manage CRM strategies to enhance customer acquisition, retention, and loyalty.Analyse customer data to create targeted marketing campaigns and improve customer segmentation.-
- Collaborate with cross-functional teams (Sales, Marketing, IT) to align CRM initiatives with business goals.-
- Monitor and manage the quality, integrity, and security of customer data.-
- Lead efforts to improve customer engagement through automated workflows and personalised communication.-
- Track CRM performance metrics and generate actionable insights to drive continuous improvement. Be the champion of data driven decision making and customer satisfaction.-
- Train and support users across departments on CRM functionalities and best practices.**
**Your **experience**
**What We Look For**Education**:
- Bachelor’s degree in Marketing, Business Administration, or a related field.
- **Experience**:
- 3-5 years of experience in CRM management or a related role.-
- Experience with a leading CRM platform (e.g., Salesforce, HubSpot, Zoho CRM).-
**Skills & Knowledge**:
- Strong understanding of customer segmentation, campaign management, and lifecycle marketing.-
- Proficiency in data analysis and CRM performance metrics.-
- Excellent communication and interpersonal skills, with the ability to collaborate across teams.-
- Strong project management abilities, with attention to detail and multitasking skills.-
**Bonus Points For**:
- Experience with CRM integrations and marketing automation tools.-
- Experience with customer journey mapping and customer experience (CX) improvement.-
- Certifications in CRM platforms or related technologies.**KPIs**- Decrease Customer Churn-
- Increase Average order value and shopping frequency-
- Monthly active Users-
- Onboarding rate-
- Increase Campaign Efficiency**
**About **Rohlik**
**Rohlik is the leading Central European e-grocer.**
- Making customers happy in the Czech Republic, Hungary, Austria and Germany.- Are we a good fit?- Marketing**
**What we **offer**
**- Personal growth
- Real impact and meaningful work
- Work freedom
- Fair remuneration
- Peer recognition
- Unpaid premium membership
- Sport challenges
- Great team
**Are we a** good fit?**
**- Our goal in life is to make other peoples’ lives better. Such a mission is difficult, life at Rohlik is difficult - it is not for everyone.Is it the right one for you?

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