Copywriter / Content Writer Prague, Praha

Copywriter / Content Writer

English _(Advanced)_
OAKS LAB
CZK 45,000 - 65,000 - Contract work (IČO) - Prague
Seniority: Mid level
**The Role**:
As a Content Writer in our Marketing Department, you will be the voice of OAK’S LAB. You will play a key role in shaping and evolving our written communication strategies and outputs. You will develop a deep understanding of our target audience, our competitors, and the market in which we operate. Working closely with cross-functional teams, including Marketing, People, and senior leadership, you will create and implement cohesive and compelling reading experiences across various channels.
**Your role will be divided into three core areas**:
- Copywriting: Creation of written material aimed at selling our service.
- Content Creation: Creation of written material that aims to educate, inform, or entertain our target audience.
- SEO Optimized Content: Optimizing content to ensure it achieves higher search engine rankings and is therefore more visible online.
**Reporting to our Head of Marketing, you will contribute to two main goals of the marketing strategy**:
- Client Acquisition: Create assets to help us attract startups, scaleups, and enterprise clients.
- Talent Acquisition: Create assets to increase our employer brand within the Czech Republic.
**Responsibilities**:
**Content Strategy and Execution**
- ** Thought leadership within custom software development**: Simplify complex or high-level ideas into actionable content strategies that support our marketing efforts and position us as leaders in the custom software development space.
- ** Target Audience Research**:Conduct thorough online research and interviews with clients, industry experts, and internal teams to ensure your copy resonates with the audiences needs and desires.
- ** Brand Guidelines**: Ensure all content meets our editorial standards, including style, tone, and voice.
- ** Editing**: Edit and proofread work to ensure content is accurate, informative, and engaging, correcting spelling, punctuation, and grammatical errors.
- ** Iterate Based on Feedback**: Revise content based on internal and sometimes external feedback.
- ** Testing**:Use A/B testing and data analysis to refine the effectiveness of your copy.
**Channels**
- ** Social Media**: Create short-form copy for our social media campaigns.
- ** Video Content**:Craft compelling scripts for diverse video projects, including podcast questionnaires, and lead storyboard development for video/animation/motion.
- ** SEO**: Conduct in-depth keyword research and strategically utilize keywords in the content creation process.
- ** Web Content**: Create and optimize website copy to enhance user experience and convey the value of our services and solutions.
- ** Paid Media Copywriting**:Experience in crafting compelling copy for paid media campaigns across platforms like Meta, Google, TikTok, and Microsoft Ads.
**Content pieces**
- ** Whitepapers**: Research and analyze complex technology topics to create comprehensive whitepapers.
- ** Communication projects**: Submit our company for relevant award submissions.
- ** Press releases**:Launch and maintain the press release section of the website.
- ** E-newsletter**:Curate and create content for our monthly newsletter.
- ** Blogs**: Write engaging and shareable blog posts that highlight the benefits of our solutions and analyze current trends in the tech industry.
**Qualitative & quantitative research**
- ** Industry Relations**: Build and maintain relationships with industry experts and influencers and leverage them for quotes and data.
- ** Data Collection**: Research and curate background information and insights to be used in our content.
**Skills & Requirements**:
- 5+ years of experience in copywriting, preferably in a technology or B2B environment
- Strong writing, editing, and proofreading skills
- Knowledge of SEO best practices and digital marketing strategies
- Proficiency in content management systems
- Strong portfolio showcasing a variety of writing styles and formats
- Good understanding of the relationship between copy and design
- Strong familiarity with AP Style and writing in American English
- Storytelling skills, with a curious mindset to discern the motivations, behaviors, and preferences of our audiences
- Impeccable eye for detail
**Nice to Have**
- Background in B2B, technology industry, startups, or VC industry
- Native-level English

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