B2b Segment Manager
**Description**:
- The Customer Value Manager helps implement the base growth and retention strategy for their area, ensuring all communications are relevant and build a broad and deep relationship with our customers. Increasing customer lifetime value as a result of correctly targeted and managed communications and reducing churn through increased customer satisfaction.The Customer Value Manager has management responsibility for a team of professionals and has shared responsibility for finances/budgets.
- Develops campaigns, in line with the base growth and retention strategy, demonstrating a clear lifecycle management approach, including campaign execution touchpoints and triggers with a clear consideration for how they impact customers
- perceptions;
- Manages the scheduling and rules that determine message deployment and takes direct ownership for message performance;
- Understands the economics of the product/service/channel and uses this to resolve problems and identify solutions to gain commercial improvements;
- Briefs external creative agencies and manages the campaign production process;
- Identifies areas of opportunity related to customer experience and operational efficiency and recommends actions to drive performance and improvement;
- Ensures all marketing activity reflects our brand strategy and tone of voice and that all communications are legally compliant and drive a positive response (careful management of call to action and message impact is essential);
- Use learnings to make clear recommendations and deliver appropriate change;
- Champions best practice throughout the team with focus on customer and brand experience;
- Full people management responsibilities for team of professionals.
**Skills**:
- Moderní Marketing Leadership
- Analýza dat a Insighty
- Vývoj a správa kampaní
- Marketing
- Realizace strategie
- Externí trendy a insighty
- Podnikatelské a obchodní dovednosti
- Rozvoj lidí
- Odolnost
- Strategie a design návrhu produktu/řešení
- Orientace na zákazníka
- Strategie a plánování segmentů
💡 Doporučuji: Vytvořte si svůj profesionální životopis (zdarma a snadno), se kterým zvýšíte šanci na získání lepší práce.
💡 Podívejte se na video 6 tipů pro životopis, díky kterým získáte pozvánku na pohovor, které Vám pomůže s přípravou životopisu a motivačního dopisu pro zvýšení šancí na pozvání na pohovor.
Zajímavé nabídky práce v okolí:
Práce B2b Segment Manager: Často kladené otázky
👉 V jakém městě se nabízí nabídka práce B2b Segment Manager?
Práce je nabízena v lokalitě Praha.
👉 Jaká firma nabírá na tuto pozici?
Tato nabídka práce je do firmy Vodafone.